Why they did something like that, I’m not sure. WOW has been in circulation since 1995, rivalling its mainstream counterpart NOW That Is What I Call Music!, and while the WOW brand briefly decided to abandon its yearly compilation to move towards a three year album with WOW Hits 1, it quickly abandoned that project too, and released WOW Hits 2009 that year as well. I tend to be excited, or at least intrigued, whenever the song list for a WOW Hits album releases. It’s mere impossible.įor each year, Capitol Christian Music Group, Word Label Group and Provident Label Group come together to deliver a supposed ‘must-have’ album, and one that’ll always have its critics and compliments, depending on who you’d ask. Just one look deeper and we can see that the WOW brand is flawed- in reality, one cannot capture a whole year’s catalogue of music all within a double-disc 39 track CD. Yet nevertheless, WOW continues to soldier on, releasing their annual compilation around September/October every year, complete with more than 30 songs, chronicling the top-charting and poignant songs that have captured the hearts of people around the world that given year…or so we tend to think. Sometimes I wonder why WOW Hits is still being made, considering the advent of Spotify playlists and Pandora, alongside a variety of other digital music sources that have seemingly made the WOW brand redundant over the years.
Do It Again (Radio Edit) (Elevation Worship).The Breakup Song (Francesca Battistelli).
WOW – WOW HITS 2019 (Deluxe Edition) (iTunes/Amazon mp3/ Spotify/ Capitol CMG)
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